Evolutionary Integrated Mass Market Communications

ABOUT KASI KULCHA

Established in January 2021, KASI KULCHA is Mzansi’s evolutionary advertising industry collaboration with a collective 100+ years experience in advertising and marketing, storytelling, content creation and innovation.

 

Our VISION is to become SA’s foremost mass market communications specialists, affecting positive change in the lives of the multi-cultural market we serve.

 

Leveraging key platforms in collaboration with best-of-breed strategic partners, we provide unique, resonant mass market communication solutions for advertisers and marketers.

 

From strategy, conceptualization and production of African Language content for radio and mobile to stokvel engagement, informal branding (including spaza shops, chisanyamas, car washes etc.), structural builds (such as branded kiosks), taxi rank branding, app development and bespoke innovation, KASI KULCHA delivers holistic, end-to-end mass market communication solutions.

 

Our core values are centered around:

• EMPOWERMENT

• RESPECT

• INNOVATION

• INTEGRITY

• COLLABORATION

 

For more information or to chat about an idea, contact us below! We love to talk. We’re storytellers after all!

 

KASI KULCHA is a proudly Level 2 BBB-EE company.

SERVICES

Content

Conceptualisation, Production and Distribution of Multicultural content for African Language Radio, Mobile, WhatsApp, Social Media, Print etc.

Research

Mass Market Research in collaboration with best-of-breed mass market research partners

Presence

• Informal Branding
(spaza shops, supermarkets etc)
• Wall Murals
• Taxi Rank Branding
• Activations
• Project Management
• Maintenance

Innovation

Bespoke innovation solutions, including app conceptualization and development

Structural Builds

Structural builds (kiosks etc) for use in informal trade (townships and rural)

Enterprise Development

• Storytelling workshops
• Creative writing workshops
• Skills Transfer Programmes

Craftmanship

Our Work

27900000
LSM 4-6
19400000
Household Inc R2k-R10k
10900000
Rural
7800000
Zulu spoken most often

RESOURCES

DISRUPTING THE FORMAL SECTOR
DID YOU KNOW?

SA’S INFORMAL ECONOMY (rural, townships and cities and not necessarily a sector of preference for those in it) contributes more than R100billion to SA’s GDP annually (between 5%-10% with some estimates as high as 20%) and yet, these consumers are often grossly inaccurately regarded by advertisers as SA’s “survivalists” and, as a result, are often ignored in advertising campaigns.

 

THE INFORMAL ECONOMY provides employment, livelihood and income for approximately 2.5m workers and business owners in SA.

 

1 IN 6 South Africans who ‘work’, work in the informal sector.

 

GREENGROCING is a prominent ‘informal sector’ business in South Africa

OUR TEAM

Norman Gibson

Innovation Mastermind

  • Strategy
  • Innovation
  • Conceptualisation
Amz Gomes

Partner

  • Partner
  • Operations Director
Nicolas van Zyl

Performance Architect

  • Strategy
  • Analytics
Karabo Mashishi

Sales

  • Sales Guru
Naushad Hawa

Operations

  • Smoothe operator
Dimitri Tsaperas

Partner

  • Management
Shirleen Beyers

Sales

  • Sales Superstar
COLLABORATION

partners

Let's Talk

CONTACT

    Call Us

    (010) 020 1621

    Find Us

    THE BRANDHOUSE BUILDING
    Capricorn Road, Paulshof, Johannesburg