TELKOM 24/7 CHOMZA PLACE

PREPAID VOICE & DATA

 

A COLLAB BETWEEN MEDIACOM, CREATRIX, MICASA, DAILY SUN AND MAMBA MEDIA

 

Sales targets were not achieved prior to the launch of 24/7 Chomza Place. Since the launch in September 2015, sales have sky-rocketed and steep sales targets exceeded by 50%+ every month consistently! This is pure magic!

 

Thami Majola, Snr Specialist: National Chains at Telkom says, “ 24/7 Chomza Place has proved to be a great marketing platform for Telkom’s Prepaid Voice & Data products amongst the Mass Market. We are able to communicate product benefits using a platform that is entertaining and memorable. This programme breaks new ground for us as a communications brand, in terms of harnessing the power of storytelling. We are able to educate people about Telkom Prepaid solutions in a relevant meaningful manner.”

 

RESULTS

• Increased awareness and buy-in of brand and product offerings leading to increased sales

• Consistent interactive engagement with destination listening edutainment platforms

• Cognitive and emotive storytelling leading to behaviour change

• Positive product sales increase (refer to client) driven by 24/7 Chomza Place various touch points

• Synergistic competition uptake on multiple platforms

 

“24/7 Chomza Place has proved to be a great marketing platform for Telkom’s Prepaid Voice & Data products amongst the Mass Market. We are able to communicate product benefits using a platform that is entertaining and memorable. Strong story line. Good integration of product. Great job!”

 

Click below to play Telkom 247 Chomza Place Promo