The objective of the Joko Strength Sessions was to highlight the inner self-confidence that everyday women use to overcome obstacles and rise above their circumstances. Eight women were chosen to relate their tales which were dramatised and rendered in six South African languages. Joko emotional and functional brand values were blended into the storylines. The Joko Strength Sessions were based on the life stories of real women, overcoming everyday challenges with self-confidence, and dramatised into 8 weekly features in 5 languages. The production method allowed the stories to be as authentic as possible, with inspiring quotes emerging from the featured participants.


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