This feature was directly inspired by the idea of storytelling. We conceptualised, scripted and produced a radio series of 8 self-contained stories across 9 stations to demonstrate different aspects of what it means to have the Strength of the Bull.


The stories illustrated real issues that LSM C have to deal with in their lives – and how they turn them into triumphs. From this insight, we created a destination show consisting of a skilful weave of live and pre-recorded elements that synergised into a dynamic 5 minute branded content feature with legs.


The stories were told through the eyes of a female narrator character – Sis Nora – who embodied the brand values of Knorrox. Sis Nora played a crucial role in weaving together the many elements that collectively constituted each episode. She moved the listeners backwards and forwards through time, employing digressions and stories within stories.


Click HERE to hear brand signature tune and Xitsonga episode